Woods & Strings

This is a hard truth about the music industry today: You are not unique or exceptional, and the music isn’t the product you’re selling. See, music used to be the product, and talent was rare. That was in the days when it cost a lot of money to find, develop, record, distribute, and market a musician. Today, we find that there are remarkably talented musicians everywhere, and everyone has the ability and resources to record as much as they like. It’s a buyer’s market, meaning fans can get music in any genre for free at the click of a button. Because there is no barrier to entry, there’s no commodity value in the music itself anymore. Take a look at American Idol this year: among the top 5, only one artist had never sung in public or recorded before. They all released singles as part of the competition(‘s money-making marketing machine). All of those singles charted to #1. Fritz’ self-produced and self-released EP charted to #1 on the iTunes pop charts. Why? Because he was on TV (it’s al...

There are a few factors at play here. You have to first recognize that the music industry in the first half of the 18th century was not what it is today. In order for a composer’s music to become well known, a pair of factors needed to come into play: First, that composer had to have a great publisher. Publishing was expensive in those days, and involved very careful and painstaking engraving of each note and staff. It was even more costly than printing text, and significantly more expensive than hiring a team of copyists to do it by hand. So, the publisher needed a really REALLY good reason to run things to print and distribute them. Oh, also, distribution was a horse and carriage. So again, really expensive. And SLOW. By the time Bach reached his apex as a composer, there were composers of secular music (Vivaldi, Handel, et al) who had better publishing deals and better court appointments. Bach was a church musician first and foremost, and by this time the style he was using for chur...